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The best DJ promo tools: pools, promo senders and pitch services

DJ promo tools come in three kinds. Promo pools such as PromoLink bring the DJs. Promo senders such as Inflyte and Fatdrop send to a list you already have and track what happens. Pitch services such as Groover charge per contact and promise a reply. Promoly and NeedlePool do the first two. Pick by what you lack: contacts, tracking, or a guaranteed answer.

How we made this list

  • Six tools, A to Z. Prices and counts come from each tool’s own site, checked on 9 November 2026.
  • We make NeedlePool. It is one row of six, and its weak points are written next to it like everyone else’s.
  • Left out: smart-link services and playlist pitching. They solve a different problem.

The tools, A to Z

Fatdrop

Promo sender

A pre-release promo platform for record labels and PR companies, around since 2009. Labels send to their own mailing lists; DJs and reviewers get free accounts and follow the labels they like.

Paid entry

£35

a month, Standard

2,000 track sends a month. Premiere £59 for 10,000, Definitive £149 with no cap

Per 1,000 sends

£17.50 per 1,000 track sends on Standard. On Essential, extra credits are £23 per 500

Own pool

The mailing lists you build, with Kato AI to suggest an audience. Boost reaches pro DJs across the Fatdrop network; its size and price aren’t published

Per-person report

Activity reports with feedback, PDF and CSV exports, a Google Sheets plugin and a feedback page to share with PR clients

Free start

50

track sends a month, Essential

No monthly fee; more credits are £23 for 500. Sender accounts are by application, and the sign-up page shows £1 with £50 struck through

Best for
Established labels and PR companies with their own DJ lists and a busy release schedule.
Where it’s stronger
A long record with labels, watermarking on every plan, and no send cap on its top plan.

Groover

Pitch service

A pitch service. You pay per curator in Grooviz and get an answer within 7 days or the credits back. Playlisters, media, radio, labels, A&Rs and DJs are all in the mix.

Paid entry

€2

per curator

2 Grooviz at €1 each, taxes included. Top curators usually cost 4 or 6. Packs from €47, up to 20% off

Per 1,000 sends

€2,000 for 1,000 curators at the standard rate, before pack discounts. Nobody uses it that way: you pick contacts one by one

Own pool

3,000+

curators and pros

Groover’s own count: playlisters, media, radio, labels, A&Rs, DJs, managers, bookers and sync

Per-person report

A written answer from each curator you pay for

Free start

Not offered

Every contact is paid

Best for
Artists who want a guaranteed answer from each person they pick, across playlists, press, radio and DJs.
Where it’s stronger
A reply within 7 days or the credits back. Groover cites a 90% reply rate on its pricing page and “over 85%” in its FAQ.

Inflyte

Promo sender

A permission-based promo sender, running since 2014. You import your own list, each contact opts in, and campaigns go only to those who accept. Pre-saves and airplay tracking (RADAR) are built in.

Paid entry

£44

a month, 2 promos

£99 for 5, £220 for 15. Pay as you go: £33 for one. Plus 20% VAT for UK companies and EU companies without a VAT number

Per 1,000 sends

Sold per promo, not per email. No recipient cap is published

Own pool

Not offered

Inflyte doesn’t provide mailing lists: you import your own

Per-person report

Each contact’s feedback in the Sent list; opens, clicks, saves and plays tracked live; PDF reports

Free start

Not offered

No free plan or trial listed. One promo is £33

Best for
Labels and agencies with an opted-in list who want airplay tracking and pre-saves.
Where it’s stronger
Opted-in recipients, watermarked audio, pre-saves and airplay tracking. Inflyte says over 20,000 labels and agencies use it.

NeedlePool

This is us

Pool and sender

A Promo pool of 5,900+ DJs, radio hosts and curators and a Label pool of 2,400+ labels, picked by genre, then country and role. Your own list can go in the same campaign. Our team can also run the campaign for you, from $75 a release.

Paid entry

$14.99

a month, Starter

800 recipients, 300 Promo pool emails and 50 label pitches a month

Per 1,000 sends

$49.97 per 1,000 Promo pool emails on Starter

Own pool

5,900+

DJs, radio hosts and curators

Plus 2,400+ labels. Senders never get a list of the addresses

Per-person report

Who opened, played, downloaded and rated it, and what they wrote, per person, plus how each one plans to use the track

Free start

10

label pitches a month, free

In your genre, plus your own contacts. No card, no clock. Our Promo pool opens with Starter at $14.99 a month.

Best for
Artists and small labels, electronic or hip-hop and soul, who want DJs, radio and labels they don’t know yet, from one account.
Where we’re weaker
We are a young service. There is no reply guarantee, no airplay tracking, no pre-saves and no per-recipient watermark, and the Promo pool isn’t an opt-in list: it is built from promo addresses listed publicly, and every email says why the recipient is getting it and carries an unsubscribe link.

PromoLink

Promo pool

A DJ pool for labels and artists, with smart links and emails to your own contacts included. DJs apply with their Instagram and genres and are approved by hand; senders never see their addresses.

Paid entry

$21.99

a month, Artist

2 pool releases and 2,000 emails to your own contacts a month. Label $54.99, Agency $164.99; 30% off billed yearly

Per 1,000 sends

The pool is counted per release, not per email. Emails to your own contacts come to about $11 per 1,000 on Artist

Own pool

600+

DJs

DJs apply with their Instagram and genres and are approved by hand. Labels never see their addresses

Per-person report

Who listened, who downloaded and what they wrote. 30 days of history on Free, all of it on paid plans

Free start

5

releases to the pool, once

Your first 5 releases. Plus 50 emails a month to your own contacts and 1 SmartLink a month. No card

Best for
Artists and labels who want a small, hand-approved DJ pool and smart links in one place.
Where it’s stronger
Every DJ in the pool asked to be there, the free plan reaches the pool, and smart links come with every plan.

Promoly

Pool and sender

A promo sender for labels, artists and PR, in use since 2014. Campaigns go to your own contacts and to its Tastemaker Network: DJs and industry contacts who asked for promos in your genre.

Paid entry

£15

a month, Starter

300 sends. Basic £29 for 750, Pro £59 for 2,000, Premium £119 for 15,000. Starter is £12 a month billed yearly

Per 1,000 sends

£50 per 1,000 sends on Starter, £29.50 on Pro. Extra sends are £7 per 250

Own pool

1,300+

DJs

Their own pool: DJs who opted in to receive promos

Per-person report

Who opened, played, downloaded, rated and replied. A comment can be required before the download

Free start

7 days

trial

150 sends, no card

Best for
Labels and PR teams that send often and want opted-in DJs on top of their own list.
Where it’s stronger
Opted-in recipients, smartlinks and pre-saves in the same account, and plans up to 15,000 sends a month.

Every competitor detail comes from that tool’s own site, checked on 9 November 2026. Prices are in each tool’s own currency, and the counts in the table (600+, 1,300+, 3,000+) are theirs. Per-1,000 figures are our arithmetic on their published prices. Where a tool doesn’t publish something, the row says so.

Scam zone

Promises no promo service can keep. If you see one, keep your money.

“Top DJs will support your track, guaranteed”

Nobody controls what a DJ plays. An honest service can promise delivery, a listen window or a reply. A promise that named DJs will play your track is one it can’t keep.

“Guaranteed playlist adds” or a set number of streams

Streams sold in bulk are often bots. Streaming services remove plays they judge artificial and can take the track down with them.

“Pay to get signed”

A label that charges the artist to release a track is selling a service, not signing anyone. A real deal pays you an advance or splits the revenue.

“Your track to 50,000 DJs”

A big number with no names, no genre split and no report afterwards. If you can’t see who got the track and what they did with it, there’s no way to tell a real list from a scraped one.

Feedback that is always glowing

Real DJs pass on most promos. If every reply reads like praise, ask who wrote it.

Before you pay any promo service

  • Ask for a real report from a past campaign, not a mock-up.
  • Find out who receives the track: named people by genre, or a number.
  • Read the refund or credit-back rule before you pay.
  • Check whether a monthly plan renews on its own and how to stop it.

See a real campaign report

One of our own campaigns, JAZOV’s “I’m Trying”, as a live results page: who opened, played, downloaded and rated it, what they wrote and how they plan to use it. Curator names are hidden here.

Open the report →

Questions

What is a DJ promo pool?

A list of DJs that a service keeps and lets you send to without ever seeing their addresses. Who is in it, and how they got there, is the first thing to ask. PromoLink’s DJs apply and are approved by hand. Promoly’s opted in by genre. NeedlePool’s come from promo addresses listed publicly, checked and tagged by genre.

Do I need a promo pool or a promo sender?

If you have no DJ list yet, a sender alone gives you nothing to send to: start with a pool. If you already have a list you trust, a sender like Inflyte or Fatdrop is enough. Some tools, Promoly and NeedlePool among them, do both in one campaign.

Can a promo tool guarantee DJ support?

No. A tool can deliver the track and show you who opened, played and downloaded it. Groover guarantees a reply, which is a different thing from a play. Treat any promise that DJs will support your track as a warning sign.

How much does DJ promo cost?

From nothing to £220 a month for Inflyte’s 15-promo plan. At the entry level, checked 9 November 2026: Promoly £15 a month for 300 sends, PromoLink $21.99, Fatdrop £35 for 2,000 track sends, Inflyte £44 for 2 promos, and Groover €2 per curator. NeedlePool’s paid plans start at $14.99 a month (Starter). NeedlePool’s free plan covers your own contacts and 10 label pitches a month.

What should a DJ promo report show?

Names, not totals: who opened, who played, who downloaded, and what they said. With a total you only know that something happened. With names you know who to write to next.

Read next

Try NeedlePool on your next release.

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