For promo agencies and publicists

Music promo tools for agencies: send for every client, report back with names

You send on behalf of other people, and what you actually sell is the report at the end. This gives you a separate sender identity per client and a per-recipient result you can hand over without editing.

The parts of the job nobody pays you for

  • Keeping separate lists, separate signatures and separate mailboxes per client, so nothing goes out under the wrong name.
  • Assembling a report at the end of a campaign by hand, from replies and screenshots.
  • Explaining to a client that a 40% open rate is good, when what they wanted to know is which DJs played it.
  • Being asked to prove the campaign worked, and having only aggregate numbers that could describe anyone.

A sender identity per client

Name and profile links are set per sender profile, and you choose the profile when you build the campaign. The recipient sees the artist; replies and results come back into the one account you manage.

The report is the deliverable

Plays, downloads, ratings and written feedback per recipient — the campaign as a single page you can forward to the client without rewriting it into a deck.

Client lists stay separated and private

Imported contacts belong to your account, never enter our shared pool, and are never visible to another sender. Each client’s list stays its own list.

Reach on top of your own contacts

A pool of 5,900+ curators and 2,400+ label inboxes for the campaigns where your own contacts are not enough. The Promo pool comes with a paid plan, from Starter at $14.99 a month. The Promo pool works with Audio Promo — an unreleased track a DJ can play first.

Follow-up without a second campaign

A follow-up wave goes only to the people who never opened the first email — same track, no duplicates, and it appears in the report as its own wave rather than muddying the first one.

Feedback your client can post

A line from a DJ people know, turned into a share card in the client’s colours — square or story-size, one click, while the promo is still warm.

Where to start

Start on Agency

5 sender profiles and 10,000 recipients a month on Agency is the working shape for a small agency. If you are running more identities than that, tell us what you need before you buy — we would rather size it with you.

Questions

Can I keep clients from seeing each other’s data?

Clients do not have logins into your account, so they see nothing at all except the report you send them. Lists, campaigns and results are separated per sender profile inside your account.

How many sender profiles do I get?

It depends on the plan and the number is on the pricing page — Agency includes 5. Ask us if you need more than the top plan allows.

Do you resell or expose my contacts?

No. Contacts you import are private to your account and cannot be added to the shared pool at all — that restriction is in the code, not just in this sentence. You can export them back at any time.

Can I white-label the promo pages?

The page carries the artist’s name, artwork and links, and paid plans can hide the “Sent with NeedlePool” line. Full white-labelling on your own domain is not shipped — ask and we will tell you where it stands.

What happens to campaigns if I cancel?

Nothing disappears. The account drops to Free at the end of the paid period and the reports, contacts and feedback stay where they are.