Promo to DJs · 6 min read
DJ promo email template
A promo email to a DJ is four lines: the track, the facts a DJ filters on (genre, BPM, key, release date), one private link, and what you would like, usually just a listen. Below are three to copy: the first promo, a version for radio hosts and the follow-up. In NeedlePool the same fields build the email, and every recipient gets a personal link.
Three promo emails to copy
Replace the brackets, keep it short, and send one track per email.
The first promo, to a DJ
Subject
Promo: [Artist] – [Track] ([Genre], out [date] on [Label])
Email · one click selects all of it
Hi [DJ’s name], Here is a new [genre] track I think fits your sets: [Artist] – [Track] ([Mix]), [BPM] BPM, [Key], out [release date] on [Label]. Private stream and download: [link] If it works for you, a play or a line of feedback would mean a lot. If not, no reply needed. [Your name] [One link: SoundCloud or Instagram]
The same promo, to a radio host
Subject
For [Show name]: [Artist] – [Track] ([Genre], out [date])
Email · one click selects all of it
Hi [host’s name], I listen to [Show name] and think this would sit well in it: [Artist] – [Track], [genre], [length], out [release date] on [Label]. Private stream and download, with [a radio edit, if you have one]: [link] Thanks for considering it for the show. [Your name]
The follow-up, once
Subject
Re: Promo: [Artist] – [Track]
Email · one click selects all of it
Hi [name], A quick follow-up on [Track], out [release date]. Here is the link again: [link] Thanks for listening either way. [Your name]
What goes in each line, and why
- 1Subject: artist, track, genre, dateIt is what a DJ searches the inbox for later, and it says in one line whether to open.
- 2First line: the facts they filter onGenre, BPM, key, release date and label, before anything about you.
- 3One private linkA link that opens a player on a phone. No attachments: they get stuck in filters and tell you nothing about who listened.
- 4One askA play, a line of feedback or a chart mention: say which. Three asks read as none.
- 5Your name and one linkA DJ who likes the track will look you up. A list of everyone who has played you belongs on that page, not in the email.
What not to write
No life story, no “please share”, no WAV or zip in the attachment: the link carries the download. No “Hi all” to a list in the To field: it reads as a blast and is treated as one.
And one follow-up, not three. A second reminder reads as pressure.
Sending it from NeedlePool
In an Audio Promo campaign the same fields build the email: the subject, your note, genre, BPM, key, label and release date. Every recipient gets a personal link to the player page, where they can stream the track, download the file you uploaded if you allow downloads, and rate it, and the report shows by name who did.
From the Pro plan up, one box in the campaign sends that follow-up for you, to the people who didn’t open or reply. The Promo pool opens with Starter, $14.99 a month.
Send it to DJs of your genre
The Promo pool by genre: how many DJs and radio shows play it and where they are.
- House promo to DJs and radioThe house DJs and radio shows in the Promo pool, by number and country.
- Tech house promo to DJs and radioThe tech house DJs and radio shows in the Promo pool, by number and country.
- Deep house promo to DJs and radioThe deep house DJs and radio shows in the Promo pool, by number and country.
- Techno promo to DJs and radioThe techno DJs and radio shows in the Promo pool, by number and country.
- Melodic house and techno promo to DJs and radioThe melodic house and techno DJs and radio shows in the Promo pool, by number and country.
- Progressive house promo to DJs and radioThe progressive house DJs and radio shows in the Promo pool, by number and country.
- Afro house promo to DJs and radioThe afro house DJs and radio shows in the Promo pool, by number and country.
- Hip-hop, rap and R&B promo to DJs and radioThe hip-hop, rap and R&B DJs and radio shows in the Promo pool, by number and country.
- Dance pop promo to DJs and radioThe dance pop DJs and radio shows in the Promo pool, by number and country.
- Pop promo to radio and DJsThe pop radio stations and DJs in the Promo pool, by number and country.
- Soul, funk and jazz promo to DJs and radioThe soul, funk and jazz DJs and radio shows in the Promo pool, by number and country.
- Nu disco and disco promo to DJs and radioThe nu disco and disco DJs and radio shows in the Promo pool, by number and country.
- Drum and bass promo to DJs and radioThe drum and bass DJs and radio shows in the Promo pool, by number and country.
- Rock and alternative promo to radio and DJsThe rock and alternative radio stations and DJs in the Promo pool, by number and country.
- Indie dance promo to DJs and radioThe indie dance DJs and radio shows in the Promo pool, by number and country.
- Trance promo to DJs and radioThe trance DJs and radio shows in the Promo pool, by number and country.
Questions
What subject line works for a DJ promo?
Artist, track, genre and release date, plus the label if there is one. It is what a DJ searches for later, and it tells them in one line whether to open.
Should I attach the track to the email?
No. Send one private link to a player page; a DJ who wants the file downloads it from there.
When should I follow up?
Once, about a week later, and only to the people who never opened it.
Can I use the same email for radio?
Mostly. Name the show, give the length and offer a radio edit if you have one. Hosts plan shows ahead, so send it earlier than to club DJs.
What does it cost?
Starting is free, with no card and no time limit: you send to your own contacts. Paid plans open our Promo pool in any genre and start at $14.99 a month (Starter).
Keep reading
- How to send promo to DJsThe sending side: what to write, whom to pick, how to follow up.
- Demo submission email templateThree emails to copy: the first one, the follow-up and a short version.
- Where to find DJs who take promosWhy bought lists fail and where working promo addresses come from.
- How to submit music to radio stationsSpecialist shows and online radio: what to send and to whom.
- Electronic music release planWeek by week: label pitch, promo to DJs and radio, release week.
- Smart link for DJ promoOne release page with every platform, a play button and a short link.
- NeedlePool for artistsSend music to DJs, radio and labels and see who listened.
- PricingWhat each plan includes.
Send it from NeedlePool
Send it to your own contacts free and see by name who listened. The Promo pool opens with Starter, $14.99 a month.