← All guides

Promo to DJs · 5 min read

DJ promo email list: where to find DJs who take promos

A bought list of DJ emails is the fastest way to a promo that bounces or gets ignored: many of the addresses are old, nobody on it asked for your music, and mail providers notice. Working promo addresses are the ones DJs publish for promos themselves, matched to the genre you make. A promo pool gathers checked addresses like these for you: NeedlePool’s holds 5,900+ curators and sends your campaign without ever showing or exporting the addresses.

Why bought lists don’t work

Lists sold as “DJ emails” are scraped or resold, so a share of the addresses no longer exist. Every bounce and every spam complaint makes it harder for your next email, to anyone, to reach an inbox.

The DJs on them never asked for promos, and they play a dozen genres you don’t make. A promo to the wrong DJ isn’t a listen you missed; it is a reason to filter your name next time.

Where working promo addresses come from

  1. 1The DJ’s own pagesMany DJs and radio hosts publish a promo or demo address on SoundCloud, Mixcloud, their website or a link page. Use the one they give for promos, not their booking address.
  2. 2What they play nowCheck recent mixes and tracklists before you add anyone. An address is only worth having if your track fits their sets.
  3. 3The people who already answeredA DJ who played, downloaded or wrote back about your last release is the first name for the next one. Keep that list.
  4. 4A promo poolA pool gathers checked promo addresses by genre and sends on your behalf, so the list stays clean and the addresses stay private.

How NeedlePool’s Promo pool works

The pool holds 5,900+ curators: DJs, radio hosts and YouTube channels with promo addresses that NeedlePool collected, checked and tagged by genre. You choose them by genre first, then country, and NeedlePool sends the campaign. It never exports the addresses or lists them on screen; you see a curator’s address only when they reply to you.

Every recipient gets a personal link, so the report shows by name who opened the email, who pressed play, who downloaded and what each person wrote back.

On the free plan you send to your own contacts. The Promo pool opens with Starter, $14.99 a month.

DJ promo lists by genre

Looking for house DJ promo emails or a tech house DJ promo list? These pages show how many DJs and radio shows of each genre are in the pool and how to reach them, without a list changing hands.

If you already have a list

Import it. Your imported contacts stay in your account: other artists never see them, and your rows are never moved into the shared pool. You can send to your list and the pool in one campaign, and overlapping addresses are removed so nobody gets two copies.

Questions

Can I buy a DJ email list from NeedlePool?

No. NeedlePool doesn’t sell or export addresses. You choose curators by genre and country, and NeedlePool sends the campaign for you.

Where do DJs publish their promo address?

On SoundCloud and Mixcloud profiles, personal websites and link pages, often labelled “promos” or “demos”. If a DJ only lists a booking address, that is not an invitation to send music.

How many DJs should I send a promo to?

As many as actually play your genre. The free plan covers 100 recipients a month to your own lists. The Promo pool opens with Starter, $14.99 a month.

What does it cost?

Starting is free, with no card and no time limit: you send to your own contacts. Paid plans open our Promo pool in any genre and start at $14.99 a month (Starter).

Send your first promo free

Send it to your own contacts and see by name who listened. No card. The Promo pool opens with Starter, $14.99 a month.