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A Label Worx alternative for promo and the pool

Label Worx is a label services company: distribution, royalty accounting, rights management, demo management and PromoWorx for sending promos to your own lists, with a team that can run marketing for you. NeedlePool does one part of that, promo, and brings the audience: 5,900+ DJs, radio hosts and curators and 2,400+ labels, picked by genre, with a report by name. The free plan covers your own contacts, and paid plans start at $14.99 a month.

Side by side

Promo pool

NeedlePool

5,900+

DJs, radio hosts and curators

Start from the genre, then country and role (DJ, radio or YouTube). Your own list can go in the same campaign

Label Worx

PromoWorx sends to your own promo lists

Label pool

NeedlePool

2,400+

labels

Your pitch goes to their public demo inbox, and the reply comes to yours

Label Worx

Not offered

Its demo management is for demos coming in

Distribution

NeedlePool

Not offered

NeedlePool does not deliver releases to stores

Label Worx

Worldwide distribution, with full label management as an option

Royalties

NeedlePool

Not offered

No royalty accounting

Label Worx

RoyaltyWorx, cloud software for royalty and sales accounting

Free plan

NeedlePool

10

label pitches a month, free

In your genre, plus your own contacts. No card, no clock. Our Promo pool opens with Starter at $14.99 a month.

Label Worx

None listed. You apply with a form, and its team reviews every request

Paid entry

NeedlePool

$14.99

a month, Starter

800 recipients, 300 Promo pool emails and 50 label pitches a month

Label Worx

Prices are not published on Label Worx’s site

What comes back

NeedlePool

Who opened, played, downloaded and rated it, and what they wrote, per person

Label Worx

Feedback and campaign management in PromoWorx

Label Worx details as published on its own site (home, services, distribution, promo and sign-up pages), checked on 9 November 2026. Label Worx doesn’t publish prices on its public pages; the fifteen years are its own figure.

See a real campaign report

One of our own campaigns, JAZOV’s “I’m Trying”, as a live results page: who opened, played, downloaded and rated it, what they wrote and how they plan to use it. Curator names are hidden here.

Open the report →

Where Label Worx is stronger

  • Distribution and royalty accounting from the same company, plus rights management on YouTube, Facebook, Twitch and Instagram. NeedlePool does none of that.
  • A team on your side: playlist pitching, a concierge marketing service called Pick N’ Mix Promo, and full label management.
  • Demo management built for A&R work, and PromoBox, a free app for the people who receive Label Worx promos.
  • Fifteen years in label services, by its own account.

Where NeedlePool is stronger

  • An audience to send to: 5,900+ DJs, radio hosts and curators in the Promo pool, picked by genre, then country and role.
  • Label pitching for your artists: 2,400+ labels’ public demo inboxes, with the replies in your inbox.
  • No application to open an account: prices are on our pricing page, and the free plan needs no card. Our team reviews the first campaign you send to the Promo pool.
  • Several artist or label names in one account: Pro includes 3 sender profiles, Agency 5.
  • The period you paid for runs to its end, and nothing renews by itself.

Which one to pick

Label Worx, if you need distribution and royalty statements for a label, and you want one company to handle releases, rights and marketing.

NeedlePool, if your distribution is sorted, and you want DJs, radio hosts and labels of your genre to hear the next release, with a report by name.

Questions

Does Label Worx include DJ promo?

Yes. PromoWorx sends promos to your own promo lists and collects feedback, and the people who receive them can use PromoBox, a free app. Its site doesn’t say it supplies DJ contacts. NeedlePool has a shared Promo pool of 5,900+ DJs, radio hosts and curators, and you can import your own list as well.

How much does Label Worx cost?

Label Worx doesn’t publish prices on its site. You fill in a sign-up form, and its team reviews each request and gets in touch. NeedlePool is free to start, and the cheapest paid plan is $14.99 a month (800 recipients, 300 Promo pool emails and 50 label pitches a month).

Can I keep Label Worx for distribution and use NeedlePool for promo?

Yes. NeedlePool doesn’t distribute music or account for royalties, so the two don’t overlap: release through your distributor, then send the promo to DJs, radio hosts and labels from NeedlePool.

Who is in NeedlePool’s Promo pool?

DJs, radio hosts and YouTube channels whose promo addresses NeedlePool collected from promo pages, demo inboxes and public directories, then checked and tagged by genre. Every email says why the recipient is getting it and carries an unsubscribe link.

Try it on your next release.