For artists

Send your music to DJs, radio and playlists — and see who actually played it

You finished the track. This gets it into the inboxes of people who play music out loud, and tells you by name who listened, who downloaded it and what they thought.

If any of this sounds like your release week

  • You have a finished track and a contact list of about eleven people, all of whom already like you.
  • You sent promos from your own mail client and have no idea whether anyone opened them, let alone listened.
  • A publicist quoted you more than the release will earn in its first year.
  • You got two replies saying “nice one, thanks” and nothing you could show a label or a booker.

Reach past your own circle

Paid plans open a pool of 5,900+ curators — DJs, radio shows and YouTube channels whose promo addresses NeedlePool collected, checked and tagged by genre. You start from the genre, so the track reaches people who play that sound, and narrow by country and role from there. They are there for tracks they can play first, which is why the pool works with Audio Promo campaigns.

Proof, not open rates

Every recipient gets their own link, so the report says who pressed play, who took the WAV and who rated it — by name. That is the thing you can put in front of a label, a booker or your own socials.

Feedback attached to the release

Ratings and written replies collect against the track instead of scattering across your inbox. Any written review becomes a share card in your colours, square or story-size, in one click.

Release week, done properly

When the track is out, Link Promo sends a page with every streaming button — Spotify, Beatport, Apple, Deezer — to your own list, and counts how many people go to each platform.

Pitch labels without a separate tool

A label pitch carries one track to listen to, an MP3 stream or your private SoundCloud link, never the master, plus BPM, key, genre and your note. The A&R answers from their own page and the reply reaches you directly.

Nobody is emailed twice

Duplicates across lists are removed before sending, unsubscribes are permanent, and a track already sent to someone is not sent to them again in the next wave.

Where to start

Start on Free, move to Starter when you need the pool

Free covers 100 recipients every 30 days with your own list, the player, ratings and the full report. Starter opens the Promo pool, in any genre, every month — the reason most people upgrade.

Questions

Do I need my own list of DJs?

No. Our shared pool has 5,900+ curators, and it comes with a paid plan, from Starter at $14.99 a month, in any genre. You can also import your own list and send to both at once — overlapping addresses are removed automatically.

Will DJs actually open a promo from an unknown artist?

Some will and some will not — the honest part is that you will know exactly which, by name, rather than guessing. The report also shows the day and hour your audience reads mail, computed from your own sends.

Can I send a track that is already released?

Yes, with Link Promo — a page carrying every streaming link. It goes to your own lists rather than the pool: curators are there for music they can play before it is out, and release announcements are not what the pool is for.

Is the free plan a trial?

No. It has no clock and never asks for a card: 100 recipients every 30 days for your own lists, forever, with the hosted player, ratings, comments and the campaign report. The Promo pool is not part of Free — it starts with Starter at $14.99 a month.

Can DJs download my master?

Only if you allow downloads on that campaign. On a label pitch the master is never attached at all — the A&R listens in the browser and that is it.